Glossary
The words used on SMM panels and in their terms, defined from the operating side.
API
API is the interface, in the SMM panel sense, that lets a panel or buyer place and track orders on another panel automatically, using a key instead of the website's order form.
API key
API key is the string that identifies your panel account on every API request, and on the common convention it travels in the request body rather than in a header.
Average time
Average time is an estimate some panels show for how long a service has recently taken to complete an order, calculated from past orders rather than promised for yours.
Balance
Balance is the prepaid money held in your account on a panel, charged when an order is accepted and credited back when an order is cancelled or ends partial.
Bot
Bot is, in SMM panel catalogues, an automated account or activity generated by software rather than by a person, delivering follows, likes or views with nobody looking at the content.
Cancel
Cancel is both an order status, meaning the order was stopped and its full charge returned to your balance, and the request a buyer sends to stop an order early.
Child panel
Child panel is a ready-made panel website that a parent panel sets up for a customer, connected to the parent's services, so the customer can sell under their own name and prices.
Comments
Comments is the service type where the panel's accounts post text under a specific post, using either wording the supplier chooses or lines you write yourself.
Completed
Completed is the final order status that means the supplier reported the full quantity as delivered, as recorded at the moment the status changed.
Custom comments
Custom comments is a service type where you supply the exact text of each comment, one per line, and the panel's supplier posts those comments on the link you give.
Drip feed
Drip feed is an order option that splits delivery into repeated runs of a fixed quantity, placed at a set interval, instead of delivering the whole amount at once.
Drop
Drop is the loss of part of a delivered count after an order, when the platform removes accounts or engagement or when the delivering accounts unfollow or are deleted on their own.
Drop rate
Drop rate is the share of a delivered quantity that has disappeared after a stated period, measured by comparing the current count with the start count plus the quantity ordered.
Geo-targeted service
Geo-targeted service is a listing sold as delivering engagement from accounts in a named country or region, usually at a higher rate than the untargeted version of the same service.
Guarantee
Guarantee is, on an SMM panel, a word placed in service names or descriptions to suggest refill or lasting results, and it commits the panel only to what the written service terms define.
HQ
HQ is short for high quality: a catalogue label suggesting the delivering accounts have profile pictures, posts or history, chosen by the seller and checked against no outside standard.
In progress
In progress is the order status that means delivery has started on your order but the supplier has not yet reported the full quantity as delivered.
Likes
Likes is the service type where a panel delivers reactions to one specific post, video or comment, ordered by pasting that item's link rather than a profile link.
LQ
LQ is short for low quality: a catalogue label for services delivered by bare or bulk-created accounts, set by the seller and usually attached to the lowest rates on a price list.
Markup
Markup is the difference between what a reseller pays its provider for an order and what it charges its own customer, set per service or as a catalogue-wide rule.
Mass order
Mass order is a panel feature for placing many orders in one submission, usually by pasting one line per order containing the service ID, the link and the quantity.
Maximum
Maximum is the largest quantity a service accepts in a single order, reflecting what the supplier is prepared to deliver on that service to one link at a time.
Minimum
Minimum is the smallest quantity a service accepts in a single order, set by the panel listing and ultimately limited by the supplier's own minimum upstream.
Mixed
Mixed is a catalogue label for services delivered by a combination of account types, typically some with profiles and history and some bare, in proportions the listing does not have to state.
Monetizable views
Monetizable views are views a platform counts toward its own monetisation and reporting, as opposed to views that move the public counter but earn nothing.
Non-drop
Non-drop is a seller's label for a service whose delivered engagement is said to stay in place, describing expected supplier behaviour rather than a commitment the panel is bound by.
Order ID
Order ID is the number a panel returns when it accepts an order, and it is the only handle support can act on when something about that order goes wrong.
Order link
Order link is the URL of the profile, post, video or channel an order should be delivered to, entered on the order form or sent as the link field in an API request.
Overdelivery
Overdelivery is when a supplier delivers more than the quantity ordered, often a small extra added on purpose to offset early drops, without charging you for the surplus.
Panel script
Panel script is the off-the-shelf software a panel runs, which is why many panels share the same order form, field names, dashboard layout and API conventions.
Parent panel
Parent panel is the panel a child panel or reseller buys from, supplying the services it lists and, where the arrangement includes a ready-made site, the software and hosting too.
Partial
Partial is the final order status that means the supplier stopped before delivering the full quantity, with the undelivered part returned to your panel balance.
Pending
Pending is the order status that means the panel has accepted your order and taken the charge from your balance, but delivery has not started yet.
Plays
Plays is the service type sold for audio platforms, where the unit is one playback of a track rather than a view of a video or a visit to a profile.
Polling
Polling is asking a panel's API for order status on a repeating schedule, done because the common API convention gives you no way of being notified when an order changes state.
Provider
Provider is the party a panel sends an order to for delivery, which may be a supplier producing the engagement itself or another panel forwarding the order further up the chain.
Quality tier
Quality tier is the grade a panel assigns to a service within its catalogue, such as LQ, mixed, HQ or real, used to sort similar services by price and expected account type.
Quantity
Quantity is the number of followers, likes, views or other units you order, which must fall between the service's minimum and maximum and sets what you are charged.
Rate per 1000
Rate per 1000 is the price a panel lists for a service, stated as the cost of 1,000 units of the action, whether followers, likes, views or comments.
Real
Real is a seller's label for services said to be delivered by genuine accounts operated by people, and it describes the catalogue listing rather than anything verified about the accounts in your order.
Refill
Refill is delivery a panel repeats, at no extra charge, to restore a count that dropped after an order completed, within the window and conditions the service terms set.
Refund
Refund is money returned for an order that was cancelled or only partly delivered, normally credited to your panel balance rather than to your original payment method.
Reseller
Reseller is a panel that sells SMM services it does not produce, buying each order from another panel through that panel's API and charging its own customers its own rate.
Retention
Retention is how much of a delivered count remains after time has passed, and on view services it also describes how long each delivered view keeps watching the video.
Saves
Saves is the service type where delivering accounts bookmark a post, an engagement that is private to each account and visible to you only in the post's own analytics.
Server number
Server number is a label panels attach to service names, such as Server 1 or Server 2, to tell apart versions of the same service that often come from different providers.
Service ID
Service ID is the number a panel assigns to each service in its catalogue, used on the order form and in the API to say exactly which service an order is for.
Service list
Service list is the catalogue the services action returns, one entry per service, carrying the ID, name, category, rate and quantity limits a panel is currently prepared to accept orders against.
Shares
Shares is the service type where delivering accounts repost or forward a post, an action that often leaves no public number and is hard to verify from outside.
Speed
Speed is how fast an order delivers once delivery has started, usually stated in the service description as an amount per day or per hour.
Start count
Start count is the follower or view number recorded at the moment an order begins delivering, not the number when you placed it.
Start time
Start time is how long an order waits between being placed and delivery actually beginning, usually shown in the service description as an expected range.
Sub-reseller
Sub-reseller is a reseller buying from another reseller rather than from a supplier, which adds a layer of margin to the price and a step to every question asked upstream.
Subscribers
Subscribers is the service type for channel follows on video and messaging platforms, ordered against a channel link and subject to the same drop mechanics as followers.
Subscription services
Subscription services are panel services that watch a profile and deliver likes or views to each new post automatically, for a set number of posts or a set period.
Supplier
Supplier is whoever actually produces the engagement behind a service, using its own accounts, devices or software, as opposed to the panels that only resell and forward orders.
Ticket
Ticket is a written support request opened on a panel, and it is normally the only record of a dispute that you and the panel can both refer back to later.
Warranty
Warranty is a term some panels use for a refill period attached to a service, and it commits the panel only to the window, trigger and scope written in the service terms.
Watch hours
Watch hours are the total time viewers spend watching a YouTube channel's public videos, a monetisation metric counted in hours of playback rather than in number of views.
Webhook
Webhook is a mechanism by which a server sends a message to an address you control when something changes, so you learn that an order moved without asking for it.
White label
White label is an arrangement where a panel is sold under someone else's brand, so the site a buyer orders on carries a name and a design that are not the provider's.